Connecting you to your audience, memorably.
I’m like Batman – but for your business: strategic marketer by day, art director by night. Combining 20+ years in marketing operations with the experience and know-how of creative leadership is a superpower of its own.
And the Kryptonite for your competition.
Everybody wants to feel connected and inspired. Having a great product is a good start. But if you don’t make it speak to your audience, it will continue to be just a product, rather than a craving, a lifestyle or their best friend.
If your product doesn’t stay afloat, its message isn’t creative. Let’s test the waters together.
“Creativity is intelligence having fun.It’s connecting the dots. It requires the courage to let go of certainties. It inspires imagination. Fuels excitement. Tickles emotion.
It creates the missing link.”
Creating long-lasting brand love, rather than a business affair, through design, storytelling, corporate lingo, visual concepts, international campaigns, videography, print and online media, events, social media universes, exhibitions, trade shows, online platforms, websites, product launches.
That’s what I do – since the year 2000.
People don’t think in numbers or statistics, they think and feel in stories and images. A USP, or unique selling proposition, rarely tells a story. How about we change its meaning to uniting shared purpose? Your brand’s purpose is to enrich the individual story of its customers and to inspire and transform them with images.
Because if the story isn’t connected to the listener, the listener won’t pay attention. In short, on the outside, your brand’s story should speak to the audience, in the truest sense of the word; on the inside, it should transform, inspire and expand.
Let’s use my brand as a showcase. The idea behind my logo? I wanted it to include the three pillars that I believe are essential for a successful endeavor: the three Cs that are coaching, consulting and creative. Only in conjunction are they complete, do they form a circle, a symbol of unity.
So whatever is missing, with the addition of one of these C’s, your question might just find its answer. Why did I choose these colors? With cyan, yellow and magenta you can create any color you want – and that’s exactly what we can do when working together. Moreover, the logo can be adapted to whichever area I want to focus on.
What does Haberlehner Coaching + Consulting + Creative stand for? I’d like to draw your attention to the gallery above! There are just as many C’s in my brand name as in cappuccino, but with me you get a little more caffeine for your ideas.
What do you need for a cappuccino? Milk. And what tastes even better with a glass of milk? A donut. Because sometimes, all it takes to make a delicious project even more appealing is the right partner.
If you’re looking for a clear vision, let me be your binoculars; if you feel you’ve been running up and down a million flights of stairs but are not getting anywhere, I can assist you in overcoming this roadblock. If you have lots of players on the table ready to roll, but still need support with the final breakthrough…
… or if you want to checkmate the competition, if you need help picking the best idea from a bowl of endless thoughts, crafting the narrative for your idea or making it stand out from the crowd, if you’re looking for a rope team to climb this one particularly steep project, want to fill up your tank with expertise, recharge your energy after a stressful period, if you’re stuck in a maze and need an exit strategy, are looking for more confidence for your next big step or simply for growth – both in market share as well as leadership… Hi! This is me. Nina Haberlehner. You get the picture. Literally.
At this point, a very special mention to Martin Weinknecht, the creator of all these wonderful illustrations. And in case you’re wondering: the idea, concept, content, design and copy are created by me