It’s not just know-how,
it’s inspiration.
My know-how is
your know-now
I support visionaries in translating their ideas into action and turning them into tangible products. I assist companies in shaping their brand and transforming it into something relatable. I help with short to long-term strategic planning, marketing and communication, trademark protection, product and team development, creating stories and finding the pea that’s keeping you from sleeping soundly.
Consulting
With 20+ years of experience, I fill knowledge gaps without you having to become the expert. We workshop ideas, solidify plans and clear your vision. We develop strategies, put out fires, identify bottlenecks, troubleshoot acute problems, launch a product, or build your corporate identity from scratch. I become your sparring partner and brainstorming ally. We co-create and test the waters. I am your trainer and sounding board rolled into one - with an outside view and expert advice.
The benefit? Better results in less time and healthier sleep.
Strength-oriented brand architecture
To be able to talk about your brand, build a long-term communication strategy and grow it continuously, you first need to know who (this is not a typo) your brand is. Brand identity must be defined according to its strengths and values, rather than the narrow gap left by the competition.
Otherwise, you’ll quickly find yourself communicating in constant reaction to the competition rather than in successful action based on your own brand values. Just as everybody is inspired by confident humans, the same applies to confident brands.
Let’s bring yours to life.
Launch it!
Driven by fierce competition, products are frequently launched shortly after their idea is born! With the product features not yet fully defined and the brand message not yet crisp, the launch becomes a race. But are you even chasing the right target group or simply trying to overtake the competition? You begin posting, tweeting, creating jingles, plastering billboards and magazines.
But often to the wrong audience. With unclear messages. Saving time and money before a launch often means suffering losses later.
Instead, let’s “turnover” a new leaf and do this right from the start!
Strategic marketing & creative communication
Sometimes big consulting agencies have big ideas. When it comes to brand development, image campaigns or communication strategies, time, financial and personnel resources are often overlooked. Instead, best-case scenarios of an ideal and limitless corporate world are presented to smaller sized companies, which are seldom able to implement or sustain them.
Ego sledgehammers are used to crack brand nuts, communication campaigns are based on the watering can principle and the grass is left to grow by itself. Strategically, it might just be a little greener over here.
Let’s get growing!
Internal marketing
If you believe in a brand, you will continue using it and talking about it. You will work to have enough purchasing power to own it. The same goes for the people actually working for the brand. If your employees love your brand, they will show up with more inspiration, resourcefulness, excitement and efficiency.
Let's work together to define intersections, workflows and the content glue that will bring your employees closer to one another and closer to the company.
Co-creation retreats
Sometimes it takes a little time-out to get to the bottom of things and for ideas to take off. Co-creation retreats are a wonderful way to break out of the everyday business routine and engage with new ideas and inspiration.
Instead of meeting once a week to workshop business ideas, branding, strategy or simply to solve one big challenge, we string a few days together and kick-start the answer. Whether near you, tucked away on a mountain or in a wellness retreat: everything is possible and the only limit is your time.
Organization, roles & responsibilities
If you fail to look at the big picture from the start, it can be challenging to react to company growth and its workforce needs fast enough. What’s the longer-term strategy for the company and what might be needed later?
Roles and responsibilities need to be defined with this “later” in mind, so that flexible adjustments can be made on the fly when “later” is happening.
Let’s design the future now.
Individual training
Nobody knows everything, and that’s ok. But it is important to have an overview of what’s needed and understand the basics. Otherwise, you run the risk of taking the third step before the first, putting the cart before the horse or spending too much time and money on unsuitable service providers and the wrong strategy.
I offer individual training sessions on all things marketing, business and team development. And if you don’t know whether you’re lacking know-how, it’s a good indication that a top-up is required.
